Search Engine Optimization (SEO) Copywriting

SEO copywriting is writing specifically for web pages involves incorporating target business keywords that tell the search engines what a specific web page is about. SEO copywriting is important part of SEO Campaign. The text appearing at specific locations, such as in the title tag and the Meta Tag of the page's code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance, while comparing the text Google search engine give weightage accordingly w.r.t keywords.


SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page's Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages.


The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copy written pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.

Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.

Effective SEO copywriting achieves two goals. 1) It creates persuasive, informative content for the web site visitor while 2) maintaining an optimum keyword count for the search engines to index.


SEO content writing benefits are:

• Improved online visibility
• Increased number of one-way links to your site
• Improved search engine results page (SERP) rankings
• Increased targeted traffic to your site

Needless to say, all these, in turn, lead to a substantial increase in your ROI (return on investment). SEO Copywriting is good when there are not many search terms to target, and the search terms are on the low to middle end of competitiveness. Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.