Effective Article Writing to Generate Traffic

Articles created for the purposes of generating traffic to a blog or web site are increasingly popular on the World Wide Web.

One of the things that promotional articles have going for them, is the quality of traffic that they are able to generate good traffic. Not only that, most of the traffic is already prepared and in a receptive state of mind when they arrive at the web site. What this means is that visitors arriving at a site as a result of reading an article have a much higher chance of making a purchase when compared to visitors arriving via search engine optimization and even PPC ads.

Different Articles Have Different Objectives

The main objective to write an article is to build up the image of a site or individual. Image sells and well written articles can be extremely effective in helping to quickly build up the image of a new business or a new online consultant. One of the ways they do this is by showing off the expertise and knowledge of the person.

The most common articles will often be designed to direct as much traffic as possible to a site. Usually these articles will seek to display such knowledge that those seeking more information will feel compelled to visit the site.

To be effective with your promotional articles, you will need to clearly understand what the objective of your article is. Although an article can have more than one objective, having a single objective for each article you generate will always produce much better results.

Resource Box Blues

A vast majority of promotional articles are not effective because many webmasters do not realize just how important the resource box is. No matter how good your article is, the quality of the resource box will dictate how many visitors you will end up receiving at your site as a direct result of the article.

Basically a good resource box will give the reader a good and compelling reason to visit the site, if that is the objective. Some sort of special offer usually works well.

Actually it is a better idea to distribute your article to 10 high traffic relevant sites rather than blindly post them in 400 sites. In most cases the traffic received by just 5 sites can exceed that of all the other 400 sites where you choose to distribute your content.

Always remember that the objective here is to get the highest possible relevant audience for your articles.

It is always a good idea to carefully monitor every article directory where you post your promotional articles. You will quickly find that different article directories have different strengths. If you understand them, then it puts you at a great advantage. For instance some directories will greatly enhance the viral effect of your promotional article. Others will just get you extremely high readership.