PPC (Pay per Click) is an effective internet marketing technique which leads your business to success and helps in getting maximum revenue. CPA, CPC, and CPM are all methods that Web businesses and affiliate programs use to pay for advertising and sales commission, and how Webmasters earn money from their websites and internet marketing. These three are different methods and, you choose depending upon whether you're on the paying end or the receiving end, which one is best for you.
PPC ads (an abbreviation from Cost per Click) are different from CPM because with CPC you get paid not when visitors view ads but when they click on them. The good news is that CPC rates are much, much better and as a result, it is possible to make a decent income even with a small site with not so high traffic. The key with CPC success is to have a well-targeted site in a niche where there are a lot of advertisers.
The most popular CPC network is Google Adsense and even though there are other CPC networks, the income you can make from Adsense is much higher. The reason is that Google Adsense has many advertisers and if your site is in a profitable niche, CPC can be the best way to monetize your site. Additionally, unlike some of the other CPC ad networks, Google Adsense is open to publishers from all over the world.
With CPA, the affiliate program doesn't need to make much of an effort in their ad copy writing, banner design, or tracking. Affiliate programs use several methods to track which site referred the customer, including the HTTP referer, cookies, and the URL query String. But all of these methods are unreliable.
Usually PPC ads are text ads and you publish them in blocks. However, there are also intext ads, where the keyword is underlined and when the visitor puts the mouse on it, a tooltip with CPC ads appears. Intext ads are less obtrusive but it takes much more effort for the user to notice them (and above all – to click them), which means that your chances to make money are further decreased. Kontera is one of the most popular networks for intext CPC ads.
The list of good CPC ad networks is not as long as the list of CPM or CPA ad networks but still there is a choice. For instance, Google Adsense, Yahoo! Publisher Network (YPN), BidVertiser, Chitika, and Clicksor are generally considered top choices but since many CPM ad networks pay decent rates for clicks on their CPM ads, you might want to try them as well.
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